The product was originally developed with their son, Alakai, in mind as an answer to the lack of options available for kids in the plant-based milk set, which either contained additives, gums, and stabilizers they wished to avoid, or were lacking in nutrition (or both), said the husband-and-wife team.

Working with pediatricians, nutritionists, and naturopaths, Lauren and Alex came up with a clean label formulation made from a variety of plant-based ingredients that could match the nutrition of a glass of cow’s milk, claimed Lauren Abelin, who originally started Kiki Milk’s parent company, Plant Baby, to develop a plant-based infant formula which is still under development.

“Our North star product is still creating a plant based infant formula with the highest quality​ [plant-based ingredients] that we can,”​ Lauren Abelin told FoodNavigator-USA.

Nutrition guardrails

“We had a number of first, second, and third priorities around the nutrition facts that we wanted to meet with only whole foods,” ​she said, adding that they were focused on delivering a substantial amount of calcium (from marine-derived Aquamin), fats (from coconut), protein (5g per serving – which is a little less than cow’s milk, which has around 8g), and sugar (4g of total sugar from coconut sugar and monk fruit) as their top nutrition priorities.

Acknowledging that Kiki Milk has a slightly lower protein level than cow’s milk, Lauren said that a culture of protein obsession has led consumers into thinking they need astronomical of protein per day, which isn’t the case, especially for kids.


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